The following campaign for Fashion Revolution was created in response to the findings of the Research Report 'Consumer Perceptions on High Street Fashion Sustainability' (Feek, 2021). It aims to educate, engage and empower the fashion consumer, with the end goal of creating changes in the fashion industry to reduce waste. The campaign consists of social media content, such as Instagram posts, posters to be used in selfies and hashtags to spread the word further, all of which have been created to promote the cause and educate the audience. There are also blog posts created to show examples of the new content for the 'blog' section of the Fashion Revolution website.​