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This project put myself in the shoes of a Fashion Buyer for the brand of my choice. The aim was to conduct thorough research into the brand, the products and the competitors in order to create a range of 15 styles for the A/W 20/21 season.
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The outcomes of the project was a 54 page range book and a presentation to an expert panel. Click the pdf link to the left to view the project or preview it in the window below.
H&M Range Plan

Scan to see the final range






Click to download
the full book
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